Killed by a lover
Some beginnings only reveal their meaning years later.
Looking at those frames, we realized we were already doing what we still do today - making the clothes we like to wear.
We evolved, so the clothes changed. We discovered new places, challenged ourselves in life and refined our craft. But the purpose never changed.
"Find what you love and let it kill you"
We thought it was time to bring back one of our iconic garments—not to relive the past, but to remind ourselves where it all began.
Mikel designed the original lettering and by that time we were literally selling our clothes from the trunk of a car.
Dream big, stay humble.
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