
“Fier comme un Normand.”
4 days ago
It was nice to peek into the daily routine of our friend Bazile Pinel — to see the generational l...
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Normandy and the promise we made.
7 days ago
We had a promise to honor, so last week we made our way to Normandy to keep that promise alive. W...
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For Game Days And Every Day
There's a silence that follows movement. Everything slows - the breath, the noise, even your thou...
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Juicy Walls, Winter 73' and the West Coast of Portugal.
We go back to the winter of ’73, west coast Portugal. Only a few surfers were out then, testing t...
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Teaching Through Touch
Teaching through touch. This is how we learn what good design really feels like. When you can han...
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New Release: The Climb Pants Out Now
We've been working on these pants for a while. We wanted something we could climb in, move in, tr...
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Field Notes #02 Figueira da Foz: Bazile Pinel and the Gliding Barnacles
We love working with people whose life is their craft. Bazile — shaping under the name Zeuglodon ...
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Field Notes #01: Tested On Concrete
Lisbon, late afternoon. Concrete paths, humid air, quiet water.
We ran, we observed, we took notes.
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Portugal, Headquarters & the Milwaukee Story
Work is always work but every trip to Portugal - to oversee production, meet suppliers, and explo...
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The Ears That Dropped
Lots Of driving hours and coffee's shared in the last couple of weeks. And one interview we liste...
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On the road again...
Back on the road, shooting out in the fields — Coffee breaks at roadside cafés, br...
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Challenge Yourself In Nature and How It Was Born
It’s hard to say when it began. For sure somewhere in Tarifa. No one really remembers. What we do...
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Melou Essentials. Simple. For Everyday
Insights come when you least expect them. A sudden realisation in a moment of silence — the obvio...
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Meditation in patience
There is magic in pottery. As you centre the clay on the wheel, it feels as if you were cente...
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From Muizenberg to Cabo Ledo...
I tell stories for Melou — about people, places, and the stories they carry. My name is Marcel Mo...
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The Story of Chow…
Africa’s number one surf champ, Paul Chow Sampson, is giving back to his community as a mentor an...
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Blurry lines, long days and clean cuts...
Yesterday we met up with our long-time friend Dani Vila (@danivilashapes) — artist, surfboard sha...
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Behind the scenes...
Once again, we’re back in the workshop. For a while now, we’ve been working on our new climbing p...
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「石の上にも三年」
As they say in Japan, 'Ishi no ue ni mo sannen'— even a cold stone warms after three years.
Good...
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A classic Ride
We recently took a '73 Hondamatic Civic for a ride.No clutch pedal, but still manual shifts — sim...
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Not dyed in Indonesia...
...but hand dyed, one by one in our workshop in Portugal. Still, we love the process behind batik...
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One Fabric. Multiple Uses.
We started using the 100% cotton ripstop of British Millerain for our Laino windbreaker — lightwe...
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The Epsom Derby
The Epsom Derby — one of the world’s oldest horse races — was first run in 1780, named after the ...
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Back in the days...
The photo takes us back to a special time, a special place.We were driving up the west coast of S...
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The Joy of Life
"The very basic core of a man’s living spirit is his passion for adventure. The joy of life comes...
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Sodak Socks and Soviet Ghosts.
Tbilisi, Georgia. On October 13th, 1978, the first Aquatic Sports Complex in the Caucasus region ...
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A quick update from our trip to Georgia.
Yesterday was a big one. We started from Mestia and made it up to the Koruldi Ridge at 3,300m. Ha...
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Notes from the Underground.
Laino wasn’t meant to be a product. Just a jacket we needed. For the wind, the movement, the in-b...
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Want to loose your mind?
The essential remains invisible.
Just like designing clothes, crafting new products, manufactur...
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Without fear, what would you do?
This weekend we spent time with friends — crafting new products in the workshop, talking life, ph...
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The Buddha Walk Challenge
16:13 — our silent benchmark.
For the past 8 years, we've kept coming back to our home trail. We...
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A quiet kind of challenge.
Challenging yourself in nature has always been part of our story. But what does that actually me...
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Furniture and Clothes: Built to Last
What if value wasn’t measured in money—but in skill, time, and intention?
Last week, we built a s...
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An ode to the freedom of being oneself.
We often look far for inspiration — in athletes like Steve Prefontaine or Mikel Landa, in timeles...
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Inside Melou: How Our Clothes Are Made
Hey guys, it’s been a little quieter lately — we’re deep in production, crafting new designs and ...
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No Holding Back - The Mindset of Steve Prefontaine
Against limits. Against hesitation. Against the idea of holding back. "Some run to win, I run to ...
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