Juicy Walls Surfboard Collective is a bold new venture for Melou, allowing us to explore the creative freedom that comes from blending surfboard shaping with clothing design. This sub-brand gives us the opportunity to experiment with fresh ideas, materials, and collaborations in a way that complements but doesn’t constrain Melou’s core identity. By expanding into the surf world, we connect with a passionate, niche audience, merging the aesthetics of both crafts while maintaining a sense of innovation and exclusivity. Juicy Walls as a brand opens powerful storytelling potential by sharing the journey of design, craftsmanship, and collaboration through content, videos, photos, and events, engaging audiences from both industries. This project not only deepens our connection to surf culture but also delivers exclusive, one-of-a-kind pieces that showcase Melou’s apparel expertise. Juicy Walls allows us to act more freely, crafting custom surfboards and unique clothing that capture the spirit of both function and artistry.

Building on Melou’s experience in producing workwear, we can also offer tailored solutions for the shapers and artisans involved, such as overalls and coveralls or handcrafted, small-batch products featuring custom logos, like caps or other accessories. This approach deepens connections with our partners and customers, demonstrating that Melou is a lifestyle brand that goes beyond fashion by embracing surfing, outdoor adventure, and creative expression. Juicy Walls is our way of merging these worlds, creating a holistic experience that celebrates craftsmanship and the creative lifestyle.