“Fier comme un Normand.”

5 days ago

It was nice to peek into the daily routine of our friend Bazile Pinel — to see the generational love of surfing, passed from father to son, and how that passion shaped him so deeply that he built his life around it.

And while he was busy in his workshop we escaped to shoot some new products.

“Fier comme un Normand.” Proud like a Norman.

Our new La Vie line blended effortlessly into the landscape of Normandy and its people. With their rich traditions of Cider, Calvados, Camembert, their calm fierceness, and a culture built around cold-water surfing — we felt an immediate connection.