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The Milwaukee Story

The Milwaukee Story

Hace 5 horas
Vision creates vision. Sometimes all it takes is changing where you stand. During this last shoot...
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The Legacy of Stripes - La Vie is back.

The Legacy of Stripes - La Vie is back.

Hace 13 horas
Holding something made by hand and feeling the presence of the person behind it — their rhythm, ...
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“Fier comme un Normand.”

“Fier comme un Normand.”

hace 6 días
It was nice to peek into the daily routine of our friend Bazile Pinel — to see the generational l...
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Normandy and the promise we made.

Normandy and the promise we made.

hace 10 días
We had a promise to honor, so last week we made our way to Normandy to keep that promise alive. W...
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For Game Days And Every Day

For Game Days And Every Day

There's a silence that follows movement. Everything slows - the breath, the noise, even your thou...
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Juicy Walls, Winter 73' and the West Coast of Portugal.

Juicy Walls, Winter 73' and the West Coast of Portugal.

We go back to the winter of ’73, west coast Portugal. Only a few surfers were out then, testing t...
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Teaching Through Touch

Teaching Through Touch

Teaching through touch. This is how we learn what good design really feels like. When you can han...
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New Release: The Climb Pants Out Now

New Release: The Climb Pants Out Now

We've been working on these pants for a while. We wanted something we could climb in, move in, tr...
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Field Notes #02 Figueira da Foz: Bazile Pinel and the Gliding Barnacles

Field Notes #02 Figueira da Foz: Bazile Pinel and the Gliding Barnacles

We love working with people whose life is their craft. Bazile — shaping under the name Zeuglodon ...
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Field Notes #01: Tested On Concrete

Field Notes #01: Tested On Concrete

Lisbon, late afternoon. Concrete paths, humid air, quiet water. We ran, we observed, we took notes.
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Portugal, Headquarters & the Milwaukee Story

Portugal, Headquarters & the Milwaukee Story

Work is always work but every trip to Portugal - to oversee production, meet suppliers, and explo...
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The Ears That Dropped

The Ears That Dropped

Lots Of driving hours and coffee's shared in the last couple of weeks. And one interview we liste...
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On the road again...

On the road again...

Back on the road, shooting out in the fields — Coffee breaks at roadside cafés, br...
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Challenge Yourself In Nature and How It Was Born

Challenge Yourself In Nature and How It Was Born

It’s hard to say when it began. For sure somewhere in Tarifa. No one really remembers. What we do...
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Melou Essentials. Simple. For Everyday

Melou Essentials. Simple. For Everyday

Insights come when you least expect them. A sudden realisation in a moment of silence — the obvio...
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Meditation in patience

Meditation in patience

There is magic in pottery. As you centre the clay on the wheel, it feels as if you were cente...
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From Muizenberg to Cabo Ledo...

From Muizenberg to Cabo Ledo...

I tell stories for Melou — about people, places, and the stories they carry. My name is Marcel Mo...
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The Story of Chow…

The Story of Chow…

Africa’s number one surf champ, Paul Chow Sampson, is giving back to his community as a mentor an...
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Blurry lines, long days and clean cuts...

Blurry lines, long days and clean cuts...

Yesterday we met up with our long-time friend Dani Vila (@danivilashapes) — artist, surfboard sha...
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Behind the scenes...

Behind the scenes...

Once again, we’re back in the workshop. For a while now, we’ve been working on our new climbing p...
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「石の上にも三年」

「石の上にも三年」

As they say in Japan, 'Ishi no ue ni mo sannen'— even a cold stone warms after three years.  Good...
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A classic Ride

A classic Ride

We recently took a '73 Hondamatic Civic for a ride.No clutch pedal, but still manual shifts — sim...
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Not dyed in Indonesia...

Not dyed in Indonesia...

...but hand dyed, one by one in our workshop in Portugal. Still, we love the process behind batik...
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One Fabric. Multiple Uses.

One Fabric. Multiple Uses.

We started using the 100% cotton ripstop of British Millerain for our Laino windbreaker — lightwe...
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The Epsom Derby

The Epsom Derby

The Epsom Derby — one of the world’s oldest horse races — was first run in 1780, named after the ...
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Back in the days...

Back in the days...

The photo takes us back to a special time, a special place.We were driving up the west coast of S...
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The Joy of Life

The Joy of Life

"The very basic core of a man’s living spirit is his passion for adventure. The joy of life comes...
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Sodak Socks and Soviet Ghosts.

Sodak Socks and Soviet Ghosts.

Tbilisi, Georgia. On October 13th, 1978, the first Aquatic Sports Complex in the Caucasus region ...
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A quick update from our trip to Georgia.

A quick update from our trip to Georgia.

Yesterday was a big one. We started from Mestia and made it up to the Koruldi Ridge at 3,300m. Ha...
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Notes from the Underground.

Notes from the Underground.

Laino wasn’t meant to be a product. Just a jacket we needed. For the wind, the movement, the in-b...
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Want to loose your mind?

Want to loose your mind?

The essential remains invisible. Just like designing clothes, crafting new products, manufactur...
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Without fear, what would you do?

Without fear, what would you do?

This weekend we spent time with friends — crafting new products in the workshop, talking life, ph...
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The Buddha Walk Challenge

The Buddha Walk Challenge

16:13 — our silent benchmark. For the past 8 years, we've kept coming back to our home trail. We...
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A quiet kind of challenge.

A quiet kind of challenge.

Challenging yourself in nature has always been part of our story. But what does that actually me...
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Furniture and Clothes: Built to Last

Furniture and Clothes: Built to Last

What if value wasn’t measured in money—but in skill, time, and intention? Last week, we built a s...
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An ode to the freedom of being oneself.

An ode to the freedom of being oneself.

We often look far for inspiration — in athletes like Steve Prefontaine or Mikel Landa, in timeles...
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